Determination of Market Potential for Solar Energy Driven Alternative Air Conditioning Systems in India


Energy demand in India will increase by a factor of 1.5 to 2.5 by 2030 and minimum energy consumption of 2.3 toe/year/cap is needed to achieve HDI of 0.9, where as, less than 10% of the potential solar energy is utilized till date, that needs to be accelerated. The demand for energy guzzlers, such as, air-conditioning units has increased from about 25 million units in 1998 to more than 40 million units of air-conditioning systems in 2006. About 115370 GWh of electricity was used in India to meet the air-condition and cooling demand in 2010-2011. It has increased by 40% in urban India and 21% in rural India by the year 2017. This is causing tremendous pressure on energy security and environment.

This paper, supported with cases, derives market potential mapping technique for the use of solar energy in cooling systems applying Hierarchically Adjusted Model and Bass Model. The need of the hour is to develop user-friendly web portal to measure feasibility of installing Solar A.C. for Indian locations.

Presented By

Binoy Choudhury
Professor and Assistant Director AEE International Member Development
Indian Institute of Social Welfare & Business Management (IISWBM)

Binoy K Choudhury, a Mechanical Engineering Graduate from Jalpaiguri Government Engineering College,  Ph D from the Indian Institute of Technology (IIT) Kharagpur,  Fellow of Institution of Engineers (India), Association of Engineers (India) & Indian Water Works Association Рis currently Professor in the Energy Management stream of Public Systems Management (PSM) programme. Since his joining IISWBM in 1997, he served as Coordinator of Energy Management for about ten years and also served thereafter his tenure as Head of MPSM and MBA-PS at the Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata. He is also Coordinator Professor-in-Charge : Short Term Course (STC) in Energy Management & Audit and Training Seminar & Examination (TSE) of Association of Energy Engineers (AEE) USA Certified Energy Manager (CEM) & Certified Energy Auditor (CEA) International. He has over 24 years of teaching/professional experience which includes more than 21 years in the present Institute. He served as Principal Investigator/Coordinator in more than fifteen renewable energy and energy efficiency projects which covers community development to industrial profitability/sustainability issues. He is honourary Asst. Director International Member Development Asia Sub-continent in Association of Energy Engineers USA; member in Energy & Environment Standing Committee, the Bengal National Chamber of Commerce & Industry and also The Bengal Chamber; JICA Alumni Association of India; Energy; Low Carbon Energy for Development Network (UK). He is founder editor of Energy Window, on the editorial board of REASON- A Technical Journal and reviewer of ACTA Press, Energy for Sustainable Development, etc.

He had secured National Scholarship in 1981, graduated in 1988, Ph D in 1994 and won best research paper award in 1998. He is a Certified Energy Auditor (CEA), Certified Energy Manager (CEM) and Trainer (CEA & CEM) of Association of Energy Engineers (AEE), USA, MNRE Empanelled National Level Evaluator of Solar Thermal Programmes and Accredited Energy Auditor (AEA) of the Government of India. He served United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) as Economic Affairs Officer in the Energy Resources Section and contributed to the regional energy scenario assessment, improvement of energy efficiency and CDM workshop. He has contributed/published, more than 50 in numbers, in books, journals, international and national seminars, workshops, etc. He is the founder secretary of AEE India Chapter and Energy Club and is life member of Solar Energy Society of India, AEE, Indian Society for Technical Education, Ramakrishna Mission Institute of Culture and Institution of Engineers (India) and Indian Water-Works Association (IWWA).