Selling an Energy Efficiency Project to a CFO


Success with an energy management proposal depends on the business skills of the energy engineer / sales engineer to explain the energy efficiency project in financial terms understandable by a customer’s senior management including its CFO.  Energy efficiency projects that are not implemented and funded are of no value to the customer or the energy auditor.

Presented By

Richard G. Lubinski, C.E.M., C.D.S.M., B.E.P., C.S.D.P., C.E.A.
Think Energy Management, LLC

Richard G. Lubinski
President, Think Energy Management LLC

Richard G. Lubinski is President of Think Energy Management LLC, an internationally recognized energy consulting firm with 38 years energy management experience in 38 states… plus DC, Canada and the Caribbean. He has conducted over 1,200 ASHRAE level 1, 2, 3 energy audits.  He is also a Life Member of the Association of Energy Engineers (AEE) and serves as the President of the Northern Ohio Chapter of AEE and Region III VP 2019-2020.  He guides
C & I clients on demand-side management, supply-side management, performance contracting with M&V and Utility Benchmarking & Disclosure laws, metering and provides MEP project support.

He holds several international professional certifications including: Certified Energy Manager, Certified Energy Auditor, Certified Demand Side Management Professional, Certified Sustainable Development Professional Certified Business Energy Professional, Certified Energy Management Systems Contractor and US EPA Certified U.S. Green Lights Survey Ally.

He was named an AEE FELLOW in 2015, Energy Engineer of the Year 2009 (AEE Region III), Energy Manager of the Year 2006 (AEE Region III) and Energy Engineer of the Year 2008 (AEE Northern Chapter), Elected to the AEE Chartered Legend in Energy in 2009 and is a Charter member of the Energy Managers Society.

He writes and speaks regularly on a wide array of energy management topics. One of his national clients won the EnergyStar Partner of the Year Award several times.